• 0Shopping Cart
Community Work Ireland

  • About
    • What We Do
    • CWI Values
    • Our Team
    • Governance
  • Working Groups & Networks
  • Resources
    • What is Community Work
    • Resources
  • News & Events
  • Join
  • Contact
  • Search
  • Menu Menu

Persuading the Vaccine Hesitant – Key Messages that Work – Watch the Workshop Recording

Persuading the Vaccine Hesitant: Key Messages that Work

Watch the CWI/UPLIFT Workshop recording to learn about messaging research methodologies to provide evidence-based messaging, proven to persuade the vaccine-hesitant and vaccine skeptical to take the COVID-19 vaccine.

About the workshop

According to Uplift’s research, between 13-16% of the Rep. of Ireland population are extremely vaccine skeptical, and there’s evidence that this is growing.

Anti-Vaxxers invested approximately 1 billion dollars in persuasion and recruitment across Facebook and Instagram in 2020. They were hugely successful in convincing vaccine-hesitant people to become anti-vaxxers. Data shows that Anti-Vaxx messages were 500% more successful at recruitment than pro-vaccine messages.

Considering that herd immunity to COVID-19 could lie somewhere between 80- 95%, this is highly concerning – especially given the prevalence of new more transmissible variants. It’s likely that vaccination for COVID-19 may need to be topped up annually, meaning that our populations will need to have a consistently positive attitude towards vaccination.

Just as concerning are the deep links between the Anti-Vaxxer movement and those recruiting for far-right extremist and white supremacist movements. Essentially, Anti-Vaxx messaging is being used as a gateway issue to recruit people who are vulnerable to far-right conspiracies, frames, and messaging. It may not seem like a short road from personal vaccine skepticism to storming the U.S. Capital, for example – but the data shows that it is.

That’s why crafting and using messages that work, is critical to our fight as community workers, against both COVID-19 and the growth of the far-right.

The workshop is based on new exciting vaccine messaging research undertaken by Emily Duffy of Uplift and CWI invites all our members to hear about this research, and help brainstorm ways to maximise the potential to get the right messages about vaccines into the hands of the media, public health officials, and most importantly – our communities.

Looking forward to seeing you there,

NOTES:
[1]Centre For Countering Digital Hate: Anti Vaxx Playbook
[2] ibid
[3] World Health Organisation: Covid Herd Immunity
[4] Centre For Countering Digital Hate: Anti Vaxx Playbook

All Resources

All News & Events

Join CWI

News

  • Join the Team
    Join the Team
  • Values and Principles for Collaboration
    Values and Principles for Collaboration
  • Budget 2023 – Pre Budget Submission
    Budget 2023 – Pre Budget Submission
  • CWI AGM 2022
    CWI AGM 2022
  • Social Inclusion Forum 2022 | CWI/EAPN Ireland Prep Workshops
    Social Inclusion Forum 2022 | CWI/EAPN Ireland Prep Workshops

CWI Funders

CWI work is supported by the Scheme to Support National Organisations (SSNO), funded by the Government of Ireland through the Department of Rural and Community Development

Quick Links:

  • What we do
  • Join Us
  • Working Groups & Networks
  • News & Events
  • Resources
  • Governance
  • Archive

© Community Work Ireland
  • Twitter
  • Facebook
  • Cookies
  • Privacy
  • News & Events
  • Contact us
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OKLearn more

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Other cookies

The following cookies are also needed - You can choose if you want to allow them:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy – CWI
Accept settingsHide notification only